Wednesday, July 27, 2016

Pick a hashtag

I was looking over our twitter posts on @_tinyhouse and was trying to figure out what was leading to more engagement. Was it the content? The time of day I was posting? The hashtags? Hootsuite and twitter dashboard are both able to delay twitter postings to certain times of the day. The full scoop is here but basically timezone matters, and choose noon and 5pm -- lunch and after work.

Now for hastags, there is a free website called Hashtagify that does an analysis from Twitter (or Facebook or otherwise) of different hashtag popularities. Let's look at these common ones for tiny homes:
hashtags data by hashtagify.me

Based on this as of time of posting, the answer is that you should use #tinyhouse over any other tag. Also, there is some contention with how many hashtags to use. If you are new player with social media, you actually want the exposure that lots of hashtags gives you. Going from 0 to 100 followers is a big deal! Now, once you reach a certain level of followers, it's not necessarily the first exposure that will get you more followers but the quality of your content, meaning the shares from existing users. That is going to be different for different markets, exclusive of hashtags. At that point, the chart below tells you that you should only use 1-2 hastags, else you appear annoying and selfish rather than giving a benefit to the public.


Hope this helps! -Conrad

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